An AI companion that turns the entire internet into your second brain

Recapio needed to make advanced content intelligence feel less like a tool and more like a friendly partner for thinking. The brand takes shape in a soft, radiant world where orbit lines, gentle gradients, and a brain-inspired symbol that turns complexity into something approachable. Every visual choice — from floating icons to calm whites and pastel glow — reinforces the feeling of ideas gathering, organizing, and becoming clear. The result is an identity system that feels light, intelligent, and companionable, giving a simple product the emotional presence of a true thinking assistant.

Project Scope

Brand, Website, Product

Date

2025

Label

Lorem ipsum

Label

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Label

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Trusted by founders across tech and services

Hypefury

A creator-first platform for growing your audience

Automation, SaaS, Marketing

BetterCampus

A study space that feels personal, joyful, and truly yours

EduTech, Browser Extension, AI

Brand, Website, Product

Client testimonials

Client testimonials

"The timeliness, the supportiveness, the responsiveness, and then just the amazing designs. They understood what we were going for and went above and beyond each and every time."

Trenton Hughes

Founder, Argo IQ

"John responded fast, brought real inspiration to the branding process, and the result was a landing page that clearly explained what we do."

Henry Yeung

CEO & Founder, Aire

"Formfactor Design is one of the most responsive teams I’ve ever worked with. The speed and quality of Formfactor Design’s work are impressive."

Rick Cockerham

President, Pocket Knife Software, Inc.

"They delivered on time and had great project management skills. And John was always able to push back on us and make us think differently."

Jake Silver

Co-founder, BetterCampus

"The entire process, from onboarding to project close, was incredibly smooth and John's professionalism truly stood out. His ability to blend creativity with a deep understanding of our brand resulted in a design that exceeded our expectations."

Allison Hung

CMO, PQAbelian

"They over-delivered and over-communicated and were very open to feedback."

Paul Xue

Founder, Spacestation Labs Ltd

"Each part of the process is very well documented, and each piece of design work comes with great explanation and logic behind the design decisions he makes."

Ant Horner

Co-founder, Cipher

"Probably the thing I enjoyed most was that it's not just that we're getting a design, but he actually thinks about, like, who are our customers? What did they want to see? He thinks about also, like, copy. It was just great working with him."

Yannick Veys

Co-founder, Hypefury

Formfactor is good at keeping design clean and to the point which match our needs. They also proactively make good suggestions that elevate our website's aesthetic and function.

KL Chan

Founder @ Essence Commerce

In the first meeting, he interviewed us in depth to understand our company's values, mission, and product offerings. When he presented the logo to us, he went through his rationale in detail and also advised us on branding strategy and positioning!

Karin Lau

Director, Star Affinity Ventures Limited

John was able to see visually what I had in my head, but I couldn't describe it, and he helped me do that. So we put together a draft in Figma, sent me loom updates basically every second day to say, okay, I've updated this, explained all this thinking throughout, so it was all synchronous. So it's very handy, very handy for me. And, yeah, the end product was brilliant.

Colin Gallagher

Founder, Growlancer

The way John works with you is phenomenal communication, phenomenal speed, phenomenal. Like, you can't fault this guy and his proactive mindset to just go do this, this and that. It's unbelievable.

Mike Scully

Founder, Casually Convert