A study space that feels personal, joyful, and truly yours

BetterCampus turns the rigid, institutional world of learning management into a place students actually want to spend time — warm, personal, and alive with their own tastes. The emotional tension is how to transform a system built for administrators into an environment that feels human, expressive, and student-first without losing clarity or rigor. We designed a product experience centered on customization and comfort: soft gradients, playful shapes, and hand-drawn characters that give students a sense of ownership over their workspace. The identity flows naturally from the product — a friendly sun-and-figure icon, tactile illustrations, and gentle color transitions — all working together to make studying feel less like a requirement and more like a place you belong.

Project Scope

Brand, Website, Product

Date

2025

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Client testimonials

Client testimonials

"The timeliness, the supportiveness, the responsiveness, and then just the amazing designs. They understood what we were going for and went above and beyond each and every time."

Trenton Hughes

Founder, Argo IQ

"John responded fast, brought real inspiration to the branding process, and the result was a landing page that clearly explained what we do."

Henry Yeung

CEO & Founder, Aire

"Formfactor Design is one of the most responsive teams I’ve ever worked with. The speed and quality of Formfactor Design’s work are impressive."

Rick Cockerham

President, Pocket Knife Software, Inc.

"They delivered on time and had great project management skills. And John was always able to push back on us and make us think differently."

Jake Silver

Co-founder, BetterCampus

"The entire process, from onboarding to project close, was incredibly smooth and John's professionalism truly stood out. His ability to blend creativity with a deep understanding of our brand resulted in a design that exceeded our expectations."

Allison Hung

CMO, PQAbelian

"They over-delivered and over-communicated and were very open to feedback."

Paul Xue

Founder, Spacestation Labs Ltd

"Each part of the process is very well documented, and each piece of design work comes with great explanation and logic behind the design decisions he makes."

Ant Horner

Co-founder, Cipher

"Probably the thing I enjoyed most was that it's not just that we're getting a design, but he actually thinks about, like, who are our customers? What did they want to see? He thinks about also, like, copy. It was just great working with him."

Yannick Veys

Co-founder, Hypefury

Formfactor is good at keeping design clean and to the point which match our needs. They also proactively make good suggestions that elevate our website's aesthetic and function.

KL Chan

Founder @ Essence Commerce

In the first meeting, he interviewed us in depth to understand our company's values, mission, and product offerings. When he presented the logo to us, he went through his rationale in detail and also advised us on branding strategy and positioning!

Karin Lau

Director, Star Affinity Ventures Limited

John was able to see visually what I had in my head, but I couldn't describe it, and he helped me do that. So we put together a draft in Figma, sent me loom updates basically every second day to say, okay, I've updated this, explained all this thinking throughout, so it was all synchronous. So it's very handy, very handy for me. And, yeah, the end product was brilliant.

Colin Gallagher

Founder, Growlancer

The way John works with you is phenomenal communication, phenomenal speed, phenomenal. Like, you can't fault this guy and his proactive mindset to just go do this, this and that. It's unbelievable.

Mike Scully

Founder, Casually Convert